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關于企業新聞宣傳工作的思考

　　2023年金秋，全(quan)國宣(xuan)(xuan)傳(chuan)(chuan)思(si)(si)(si)想文(wen)(wen)(wen)化(hua)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)會議召開。習近平總書記對宣(xuan)(xuan)傳(chuan)(chuan)思(si)(si)(si)想文(wen)(wen)(wen)化(hua)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)作(zuo)(zuo)(zuo)(zuo)(zuo)出重要(yao)(yao)指示：宣(xuan)(xuan)傳(chuan)(chuan)思(si)(si)(si)想文(wen)(wen)(wen)化(hua)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)事關(guan)黨(dang)的前途(tu)命(ming)運，事關(guan)國家(jia)長治(zhi)久(jiu)安，事關(guan)民族凝聚力和(he)向心力，是一(yi)項極(ji)端重要(yao)(yao)的工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)。黨(dang)的新(xin)聞(wen)輿論工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)是宣(xuan)(xuan)傳(chuan)(chuan)思(si)(si)(si)想文(wen)(wen)(wen)化(hua)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)的重要(yao)(yao)組成部分(fen)，發揮著舉旗幟、聚民心、育新(xin)人(ren)、興文(wen)(wen)(wen)化(hua)、展形象(xiang)的重要(yao)(yao)作(zuo)(zuo)(zuo)(zuo)(zuo)用，這是企業新(xin)聞(wen)宣(xuan)(xuan)傳(chuan)(chuan)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)者(zhe)必(bi)須自覺承(cheng)擔起的使(shi)命(ming)任務(wu)，也是企業新(xin)聞(wen)宣(xuan)(xuan)傳(chuan)(chuan)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)者(zhe)工(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)(zuo)的根本(ben)遵循和(he)基本(ben)思(si)(si)(si)路。

　　把牢新(xin)(xin)聞宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)輿(yu)論導(dao)(dao)向(xiang)。堅(jian)持(chi)“黨(dang)(dang)(dang)管(guan)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)”的(de)(de)原則(ze)，把宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)列入企(qi)業年度黨(dang)(dang)(dang)建(jian)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)要點，在頂層設(she)計中(zhong)確立(li)企(qi)業宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)定(ding)(ding)位，把新(xin)(xin)聞宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)任(ren)(ren)(ren)務指(zhi)標列入各級黨(dang)(dang)(dang)組織(zhi)黨(dang)(dang)(dang)建(jian)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)責任(ren)(ren)(ren)書，進一步壓(ya)緊(jin)壓(ya)實黨(dang)(dang)(dang)組織(zhi)抓好(hao)(hao)新(xin)(xin)聞宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)的(de)(de)責任(ren)(ren)(ren)感(gan)和(he)使命(ming)感(gan)。堅(jian)守(shou)新(xin)(xin)聞宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)主方向(xiang)，自覺宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)好(hao)(hao)黨(dang)(dang)(dang)的(de)(de)路(lu)線、方針、政策，強化輿(yu)論導(dao)(dao)向(xiang)和(he)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)引導(dao)(dao)，以(yi)“首(shou)頁(ye)首(shou)屏(ping)首(shou)條”轉載轉發(fa)習近平總書記重(zhong)要講話(hua)精神(shen)和(he)黨(dang)(dang)(dang)中(zhong)央、國務院(yuan)的(de)(de)重(zhong)大部署，及(ji)時(shi)宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)刊發(fa)上級黨(dang)(dang)(dang)組織(zhi)重(zhong)要宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)內容，推動各級黨(dang)(dang)(dang)組織(zhi)及(ji)全體黨(dang)(dang)(dang)員干部職工(gong)(gong)(gong)(gong)認真學習宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)貫徹習近平新(xin)(xin)時(shi)代中(zhong)國特色社(she)會主義思想，以(yi)實際行動堅(jian)定(ding)(ding)擁護“兩個確立(li)”、堅(jian)決做(zuo)到“兩個維護”。制定(ding)(ding)企(qi)業《宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)信息(xi)(xi)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)管(guan)理辦法(fa)》，對宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)信息(xi)(xi)采集報送(song)發(fa)布進行管(guan)理，做(zuo)好(hao)(hao)保密審(shen)(shen)查(cha)，執(zhi)行新(xin)(xin)聞宣(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)“三審(shen)(shen)三校”，確保新(xin)(xin)聞報道(dao)不(bu)越紀(ji)律(lv)“紅線”、不(bu)碰原則(ze)“底線”。以(yi)《微信工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)群(qun)管(guan)理規范》對微信工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)群(qun)進行動態管(guan)理，以(yi)《職工(gong)(gong)(gong)(gong)文明(ming)上網(wang)(wang)行為規范》倡導(dao)(dao)職工(gong)(gong)(gong)(gong)增強政治意(yi)識(shi)、法(fa)律(lv)意(yi)識(shi)、網(wang)(wang)絡道(dao)德意(yi)識(shi)、社(she)會責任(ren)(ren)(ren)意(yi)識(shi)、工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)紀(ji)律(lv)意(yi)識(shi)、信息(xi)(xi)保密意(yi)識(shi)、網(wang)(wang)絡安全意(yi)識(shi)，引領(ling)職工(gong)(gong)(gong)(gong)成長進步。

　　突出新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)內(nei)容實質(zhi)。企(qi)業宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)(zuo)要“圍繞中(zhong)心(xin)，服務(wu)大(da)局”，要與(yu)科研生(sheng)產經營(ying)發展深度融(rong)合，對(dui)(dui)內(nei)傳(chuan)(chuan)(chuan)(chuan)遞(di)能量、凝聚共識、堅(jian)定信(xin)心(xin)，對(dui)(dui)外(wai)提(ti)煉優勢、鍛造形象、傳(chuan)(chuan)(chuan)(chuan)播品牌。要主(zhu)動(dong)服務(wu)企(qi)業發展戰略定位，找準(zhun)(zhun)新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)(zuo)與(yu)中(zhong)心(xin)工(gong)(gong)(gong)作(zuo)(zuo)的(de)最佳結(jie)合點(dian)，把(ba)企(qi)業新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)報(bao)道(dao)選題(ti)、內(nei)容策劃(hua)與(yu)企(qi)業不同階(jie)段的(de)生(sheng)產經營(ying)重(zhong)點(dian)任務(wu)、主(zhu)攻(gong)方向結(jie)合起來，制(zhi)定年度新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)(zuo)要點(dian)，確(que)定年度宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)報(bao)道(dao)重(zhong)點(dian)選題(ti)計(ji)劃(hua)，每季發布季度宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)(zuo)指導(dao)，通過主(zhu)動(dong)選題(ti)、主(zhu)動(dong)策劃(hua)、主(zhu)動(dong)溝通、精準(zhun)(zhun)指導(dao)，努力(li)(li)(li)提(ti)升新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)的(de)針對(dui)(dui)性和(he)(he)新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)“時(shi)、度、效”。突出重(zhong)點(dian)工(gong)(gong)(gong)作(zuo)(zuo)的(de)跟蹤報(bao)道(dao)，對(dui)(dui)國(guo)企(qi)改(gai)革深化(hua)提(ti)升行(xing)動(dong)、高質(zhi)量發展、科技創新(xin)(xin)、夯實質(zhi)量安全兩(liang)大(da)基石、黨的(de)建(jian)設的(de)做(zuo)法和(he)(he)成果、群團性活動(dong)以(yi)及先進人物(wu)和(he)(he)事跡(ji)等(deng)進行(xing)大(da)力(li)(li)(li)宣(xuan)(xuan)(xuan)(xuan)(xuan)揚，在生(sheng)動(dong)鮮活、具體(ti)(ti)形象、入腦(nao)入心(xin)上下(xia)功夫(fu)，著力(li)(li)(li)講述(shu)好企(qi)業故(gu)事，傳(chuan)(chuan)(chuan)(chuan)播好企(qi)業聲音，樹立好企(qi)業形象。要積極利(li)用好新(xin)(xin)媒體(ti)(ti)平(ping)臺，推動(dong)各類(lei)媒體(ti)(ti)及平(ping)臺的(de)信(xin)息(xi)資源互聯(lian)互通、共建(jian)共享，構建(jian)網(wang)上網(wang)下(xia)一體(ti)(ti)、內(nei)宣(xuan)(xuan)(xuan)(xuan)(xuan)外(wai)宣(xuan)(xuan)(xuan)(xuan)(xuan)聯(lian)動(dong)的(de)輿論格(ge)局，不斷(duan)提(ti)升新(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)和(he)(he)企(qi)業文化(hua)的(de)吸引力(li)(li)(li)、感(gan)染力(li)(li)(li)和(he)(he)傳(chuan)(chuan)(chuan)(chuan)播力(li)(li)(li)。

　　提高(gao)新(xin)(xin)(xin)(xin)聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)隊(dui)伍能(neng)力(li)(li)(li)。人(ren)才隊(dui)伍建(jian)設是確保新(xin)(xin)(xin)(xin)聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)質(zhi)量(liang)的(de)(de)關鍵。要(yao)積(ji)(ji)(ji)極構(gou)建(jian)黨委集(ji)中統一(yi)領導，黨政齊抓共管，宣(xuan)傳(chuan)(chuan)(chuan)部門組織協調，各業(ye)務(wu)部門協同(tong)(tong)推進的(de)(de)大宣(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)格(ge)局。緊扣新(xin)(xin)(xin)(xin)聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)腳力(li)(li)(li)、眼力(li)(li)(li)、腦力(li)(li)(li)、筆力(li)(li)(li)“四力(li)(li)(li)”要(yao)求，選(xuan)拔政治素養高(gao)、業(ye)務(wu)能(neng)力(li)(li)(li)強(qiang)的(de)(de)優秀專業(ye)人(ren)才負責(ze)新(xin)(xin)(xin)(xin)聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)和(he)輿情(qing)工(gong)(gong)(gong)(gong)作(zuo)。實(shi)施(shi)宣(xuan)傳(chuan)(chuan)(chuan)干(gan)部培(pei)(pei)養工(gong)(gong)(gong)(gong)程(cheng)，積(ji)(ji)(ji)極參(can)加新(xin)(xin)(xin)(xin)聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)、保密培(pei)(pei)訓、融媒(mei)體業(ye)務(wu)培(pei)(pei)訓等，不(bu)斷(duan)掌(zhang)握新(xin)(xin)(xin)(xin)知識、熟悉新(xin)(xin)(xin)(xin)領域、開拓新(xin)(xin)(xin)(xin)視野，增強(qiang)政治素質(zhi)和(he)本(ben)領能(neng)力(li)(li)(li)。倡(chang)導“人(ren)人(ren)爭當通(tong)(tong)訊(xun)員(yuan)(yuan)(yuan)、人(ren)人(ren)善(shan)講企業(ye)故事”理念，在各部門遴選(xuan)熱愛新(xin)(xin)(xin)(xin)聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)并(bing)有一(yi)定(ding)(ding)基礎的(de)(de)職(zhi)工(gong)(gong)(gong)(gong)組建(jian)通(tong)(tong)訊(xun)員(yuan)(yuan)(yuan)隊(dui)伍，充足(zu)宣(xuan)傳(chuan)(chuan)(chuan)人(ren)才儲備。舉辦宣(xuan)傳(chuan)(chuan)(chuan)報道寫(xie)作(zuo)培(pei)(pei)訓班，邀請(qing)專業(ye)人(ren)士現場(chang)授課(ke)，不(bu)斷(duan)提升宣(xuan)傳(chuan)(chuan)(chuan)隊(dui)伍的(de)(de)整體新(xin)(xin)(xin)(xin)聞(wen)(wen)素養和(he)專業(ye)能(neng)力(li)(li)(li)；建(jian)立(li)“傳(chuan)(chuan)(chuan)幫(bang)帶”內部學(xue)習交流機制，不(bu)定(ding)(ding)期(qi)舉辦讀(du)書(shu)會，選(xuan)定(ding)(ding)一(yi)篇通(tong)(tong)訊(xun)員(yuan)(yuan)(yuan)采(cai)(cai)寫(xie)的(de)(de)新(xin)(xin)(xin)(xin)聞(wen)(wen)初稿(gao)，由文(wen)筆較好、經驗豐富的(de)(de)宣(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)(gong)(gong)作(zuo)人(ren)員(yuan)(yuan)(yuan)修(xiu)改完善(shan)，大家(jia)共同(tong)(tong)交流研討稿(gao)件寫(xie)法，在“寫(xie)中訓、訓中寫(xie)”。在給付稿(gao)酬(chou)之外，實(shi)施(shi)宣(xuan)傳(chuan)(chuan)(chuan)信息(xi)積(ji)(ji)(ji)分(fen)(fen)制，對在不(bu)同(tong)(tong)層級媒(mei)體中刊發的(de)(de)宣(xuan)傳(chuan)(chuan)(chuan)信息(xi)賦予不(bu)同(tong)(tong)分(fen)(fen)值，每(mei)年(nian)根(gen)據積(ji)(ji)(ji)分(fen)(fen)統計結果對達到(dao)不(bu)同(tong)(tong)分(fen)(fen)值的(de)(de)通(tong)(tong)訊(xun)員(yuan)(yuan)(yuan)再(zai)次分(fen)(fen)級獎勵，并(bing)作(zuo)為評(ping)選(xuan)“優秀通(tong)(tong)訊(xun)員(yuan)(yuan)(yuan)”的(de)(de)主(zhu)要(yao)參(can)考依據，激發基層通(tong)(tong)訊(xun)員(yuan)(yuan)(yuan)把鏡頭(tou)聚焦(jiao)到(dao)一(yi)線(xian)、采(cai)(cai)集(ji)報送一(yi)線(xian)最(zui)鮮活宣(xuan)傳(chuan)(chuan)(chuan)信息(xi)的(de)(de)主(zhu)動性和(he)積(ji)(ji)(ji)極性。（光(guang)電集(ji)團湖(hu)光(guang)公司 潘麗華）